links for 2011-01-19

The new subscription version of our iPhone app appeared in the iTunes store today

Here is a video that demos the new features

If you want to follow some of the key people behind the app then Jonathon Moore is Product Manager for Mobile...

...senior designer Andy Brockie...

...and John-Henry Barac for starters.

"We're delighted be able to bring you Nic's 2011 journalism and technology predictions: a 19-page look at what lies ahead in the next 12 months, tackling everything from tablet computing to social media and beyond."

"The challenge with traditional web analytics is that, while it’s a great way to determine what is happening when users interact with a product, it’s not that good at telling you why they do what they do.  Analytics will help you arrive at some great hypotheses–but for the most part, you’ll have to test them using other user research methods.  And it’s through those more qualitative methods–the one that UX people are more savvy with–that it becomes possible to learn why the new design is better, why the new content titling guidelines are worth following, and so on."