Interview with Martin Belam: Part 6 - Measuring news consumer behaviour online
by Martin Belam, 20 August 2009
I've been posting a series of video clips that were made when I was interviewed by Ben Veasey as part of the research for his dissertation on British newspaper libraries. He was asking me questions about Information Architecture and the news industry, and today's clip is my answer to a question about how we measure news consumer behaviour online:
"How has our knowledge of user behaviour developed and how has it affected website architecture? How do you assess user behaviour?"
Next...
Tomorrow, in the final video clip of my interview with Ben Veasey, I'll be talking about how branding has become crucial for delivering 'authoritative information' on the web, and how journalists with a social media presence like Jemima Kiss or Joanna Geary carry their own 'personal brand equity'.