Interview with Martin Belam: Part 7 - News branding and 'authoritative information' on the web

Over the last few days I've been posting clips of a video interview Ben Veasey carried out with me as he was compiling research for his dissertation. He was asking me about my role as Information Architect at The Guardian. In today's final clip, I'm answering the question:

"Can you tell me about branding and brand awareness and how this influences authoritative information?"

Next...

At the same time that Ben was interviewing me, I was curious about why he had chosen 'British newspaper libraries' as his dissertation topic, and why he'd taken a course in 'Library & Information studies'. Next week I'll have an email Q&A interview that I did with him.