links for 2009-03-18

If you wish to monitor mentions of your brand, product or service this is relatively simple to do. A plethora of tools are available that can help you ascertain your 'Mention Metrics' but the real question is not just monitoring, it goes further, deeper and wider than that. Engagement in the conversation is key."

"Every so often a site comes along that, in the amount of hype it generates, blows away everything that has come before it. Not so long ago it was Second Life, then Facebook came along and now Twitter is scattering all before it in a blizzard of press-coverage that many of its start-ups peers would give their trendy offices & table-football sets for. Here in the UK it seems like the BBC & The Guardian would cover the opening of a paper bag if it somehow included Twitter".

"I've been noticing that my Biznar alerts for the quoted phrase "federated search" were finding me articles that Google Alerts wasn't finding. I wanted to quantify this experience — i.e. I wanted to know exactly how many results were exclusive to Biznar. So, I performed a simple experiment. I compared my Biznar alert results to my Google alert results. What was shocking to me was that, of the 21 Biznar alerts I got today, only 4 of them were ever presented by Google Alerts".

"An event was set up, hosted for free at the Guardian’s offices and sponsored by Axure and Aquent, and after a bit of promotion via its Twitter account (@london_ia), 40 tickets were rapidly snapped up for the event which will take place on April 20. Another 10 will also be released at midday on Friday."

"We're going to open up 20 more places. The first 10 people from the waiting list will get invites. The other 10 places (+ any left over from invites not accepted) will be offered at noon Friday 20 March. We'll be offering strictly one ticket per registration only."