How to turn Google's Gmail failure into an opportunity to make money

Some smart AdWords buying in the wake of today's widespread Gmail outage. A couple of firms have booked adverts against people using 'gmail' as their search term. LCN.com are advertising their reliable email hosting, whilst craftbarrow.com are urging you, without email, to take a break and go and do something less boring instead.

Smart work from their respective creative teams.