"It's for you" - Lloyds TSB splashes taxpayer's cash in the Metro
by Martin Belam, 8 October 2008
So was it just me, or was anyone else gob-smacked on their commute to find that today's Metro came wrapped in a 4 page advertising spread for the Lloyds TSB mobile banking service, whilst the main headline inside was "£50bn buy-up to save banks" including, of course, Lloyds TSB?
Did nobody at Lloyds TSB think this may not be a good time to use the slogan "It's for you", when the only thing the average taxpayer is getting from the bank this week is a whopping great bill?
Incidentally, I note from the Metro rate card that a one page full colour ad for London alone is £28,798+VAT. There is no price given for a wrap-around.