Daily Sport brand hi-jacked by Russian RSS squatters

One interesting thing I noticed when doing my recent survey of newspaper subscriber numbers in Google Reader was to do with the Daily and Sunday Sport.

They themselves don't seem to have any feed format subscribers - but that didn't stop some feeds turning up when I was searching Google Reader. A couple of RSS feeds with a Russian domain name were using the Sport's brand in the sub-domain of their URL.

Newspaper phising via RSS? It seems a niche market to aim at.

Needless to say, I didn't actually check the content of the feeds in question. With a .ru domain name, and aiming to catch people looking for The Sunday Sport, I figured it could only be NSFW.