UK conservative in its search taste

There is a BBC News report on MSN's overview of the years web searches, and apparently UK users tended to focus on established stars and brands rather than overnight sensations. According to Robin Kellet at MSN

Our 2002 trends barometer proves what we've always suspected - the Brits are a pretty conservative bunch.

Quoted at: http://news.bbc.co.uk/1/hi/technology/2608147.stm - although if you ask me it is more likely to reflect the fact that a huge proportion of people who use MSN search do so because they are so 'conservative' they don't know how to change the default homepage Windows handily ships with.